Melbourne Trunkshow @ The Aviary

For our Melbourne fashionistas, we will be holding a trunkshow to display our full collection on Tuesday 20 October at stylish newcomer bar The Aviary in Abbotsford.

Our trunkshow evening is an exclusive opportunity for you to come and view the full Eco Fashionista collection and take away a lasting impression of the stylish design and beautiful quality. And yes, you can try-on and purchase from the collection on the night – and our launch offer of 15% off will apply to all purchases.

For early birds, the girls from “Makeovers Manicures & Martinis” will also be offering complementary mini-manicures on us – using multi award-winning natural nail lacquer ZOYA.

So bring a friend and make a night of it -  we hope to see many of you there!  And Sydney and Brisbane stay tuned, news of trunkshows in your beautiful cities coming soon…

RSVP: email us at info@ecofashionista.com.au if you would like to join us!

When: Tuesday 20 October 2009, 6pm – 9pm

Where: The White Room, upstairs at The Aviary, 271 Victoria Street Abbotsford.

Directions: Just over Hoddle Street, 109 tram stop right outside, North Richmond Station meters away, plenty of parking. Check our website for map and more details.

Eco Fashionista opens its e-doors…

Eco Fashionista has arrived! We launched on 2 September at MFW’s Eco Luxe Fashion Expose (or ELFE for the initiated!) which proved to be the perfect forum. To celebrate, we gave away this stunning Cylk Black Label dress and as a sponsor of the event, donated exclusive vouchers to the goodie bags.

So now that our e-doors are officially open, please come visit us and add to your spring wardrobe from our beautiful collection. And don’t forget to sign up to our mailing list to be the first to view new arrivals and special offers – visit  http://www.ecofashionista.com.au/MAILINGLIST.htm

Good Society – jeans that don’t cost the earth

After searching high and low for a great eco denim range, we are proud to announce that Eco Fashionista will be stocking jeans from Good Society. Little sister of designer US label Sling & Stones, Good Society offers super-stylish, great fitting organic denim jeans that don’t cost the earth – in more ways than one…

Good Society jeans are made under fair trade conditions in India using superior-quality Japanese organic cotton denim. They have received rave reviews the world over for their flattering fits, great washes, eco-friendly fabric as well as their purse-friendly pricing, retailing at less than half the price of regular designer jeans. Good Society also have serious ethical and eco credentials – on top of their eco-conscious and socially responsible production, they also donate 10% of their profits to charitable projects in India and Cambodia and beyond, including supporting local orphanages and providing clean drinking water. Good Society get a gold star from us all round!

Eco Fashionista will be carrying Good Society straight leg jeans in two washes – phinney (a dark distressed denim) and vintage (a great, worn-in medium wash) – with more styles and washes to follow soon. In-store September 09 – sign-up to our mailing list at www.ecofashionista.com.au to ensure you don’t miss out!

Minna – eco luxe at its best

We have just signed Minna for Spring/Summer 09 and Autumn/Winter 10 – and I cannot wait to add some of her pieces to my own wardrobe, they are so beautiful! Minna, named after the designer herself, is a luxury ethical fashion label out of the UK, which uses organic, fair trade and vintage materials wherever possible in the label’s beautiful, ethereal designs. It is no surprise to me that her designs have just been picked up by Harrods!

I have many favourites from her Spring/Summer 09 collection – including the Maria dress (pictured below), a lovely tulip-shaped dress in organic cotton and handmade lace, and the Marileen top (also pictured below), a delicate lace top, perfect with jeans and peep-toes….don’t forget to sign-up to our mailing list to be the first to preview the Minna SS09 collection at Eco Fashionista!

Welcome

Welcome to Eco Fashionista – a new Australian fashion boutique for the green-at-heart. Follow us as we launch our online boutique – as we search out upcoming designers, attend fashion weeks here and overseas, navigate the maze of the fashion world, and finally –  release our hand-picked designer collections…..